In order to optimize their marketing investment Financial Advisors should focus their marketing efforts on digital media according to Cliff Campeau, Partner at the advisor marketing firm Evolutionize.   To learn the reasons behind this resource allocation approach and the key components of this strategy check out the feature article in it entirety at FA Magazine.

According to select studies that have been conducted within the financial  services market, high net worth clients like to hear from their advisors on average between 18 and 24 times per year.  It is obvious that not all of these interactions can be face-to-face meetings.  Video conferencing, direct mail, blog and social media posts and email can all play a role in building an effective client communications plan. 

Chances are that your firm falls into one of two camps;  1) Build it and they will come or 2) Building the firm requires an ongoing investment in practice development.  The question, while it seems obvious is; “Which philosophy will most likely to lead to success?”   Surely the correct answer is the need to continually invest in practice development.