The good news is that you do not have to guess.  By utilizing a website analytics package, you have the ability to know precisely what visitors to your website are doing, what they’re reading, how much time they’re spending, what browser type they used to access the site and a myriad of information that can enhance your understanding of visitor behavior.

In a recent study commissioned by Google, it was found that 6 out of 10 visitors to a firm’s website will leave if the site is not mobile-friendly.  Further, Google surmised that “non-mobile friendly sites actually damage a company's reputation,” with 36% of respondents stating that “they felt like they've wasted their time by visiting those sites” and 52% of users indicated that “a bad mobile experience made them less likely to engage with a company.”