What does the car that you drive say about you?  How important is the location and décore of the firm’s offices in projecting an image of success?  Why does your office dress code call for professional attire?  The answer is simple.  In the professional services arena these items contribute to the image projected by the firm.

If you’re firm is like many financial practices, you’ve invested in a website, brought it live and forgotten about it.  No content updates, no application additions, no website platform version installations and no on-page search engine optimization refinements.  In all likelihood, the firm may not even be monitoring website traffic and visitor usage patterns.  Sound all too familiar?  Now is the time to change the pattern. 

With the New Year comes a sense of hope and optimism for businesses and consumers alike.  For Financial Advisors, thoughts invariably turn toward energizing one’s practice, growing your book of business or striking out on the path of independence.