As most have already heard, in February of this year LinkedIn, the business oriented social networking site hit a membership milestone eclipsing 200 million members.  The attendant press coverage surrounding this achievement caused me to reflect on the financial industry’s relationship with social media marketing and the growth in the acceptance of this valuable marketing communications tool.

A few months back LinkedIn launched a new feature whereby individuals could “endorse” one or more of the “Skills” listed on your LinkedIn profile.  These endorsements would then show-up on one’s profile without the benefit of the beneficiary being able to accept or reject the endorsement.