Your firm has built a compelling website which delivers a meaningful and enjoyable user experience.  There is much to be excited about with regard to the manner in which the site positions the firm, the caliber of the investor focused content and applications provided and the ability for clients to access their accounts or share documents in a secure environment.  However, when you check your site statistics the traffic counts to the site are underwhelming.  What now?

Fact: Social media audiences and engagement levels continue to increase at an incredible rate.  ComScore’s December, 2011 report found that the “social” category accounted for 16.6% of internet minutes during the month.   At its current rate of growth, social activity could overtake portals as the “most engaging” online activity in 2012.

Fact: There are three primary ways to distinguish your Financial Advisor firm from the competition when developing a brand position: