In order to optimize their marketing investment Financial Advisors should focus their marketing efforts on digital media according to Cliff Campeau, Partner at the advisor marketing firm Evolutionize.   To learn the reasons behind this resource allocation approach and the key components of this strategy check out the feature article in it entirety at FA Magazine.

Your firm has built a compelling website which delivers a meaningful and enjoyable user experience.  There is much to be excited about with regard to the manner in which the site positions the firm, the caliber of the investor focused content and applications provided and the ability for clients to access their accounts or share documents in a secure environment.  However, when you check your site statistics the traffic counts to the site are underwhelming.  What now?

In addition to lower costs-per-lead, by boosting the role of in-bound channels in your lead generation marketing mix you can also lower your out-of-pocket costs and achieve above average lead generation rates. This according to the results of a January, 2012 study conducted by HubSpot.