It was with great interest that I read an article by Christine Birkner in the American Marketing Association’s magazine, Marketing News entitled; “Trust Management.”  The article dealt with financial services marketing and the state of consumer confidence.  

In order to win new clients, you first have to put your firm into contention. 

Compelling proposition.  Now, what if we told you that these two keys cost practically nothing and that they also had the potential to enhance your firm’s client retention levels?  Does this peak your interest?