With the New Year comes a sense of hope and optimism for businesses and consumers alike.  For Financial Advisors, thoughts invariably turn toward energizing one’s practice, growing your book of business or striking out on the path of independence.  

Like many categories, individuals often begin their search for a financial advisor on-line. There are two questions to be asked: Will prospects find your firm when conducting an on-line search? Does your firm show up on the first page of search engine results? If the answer to either of these questions is "no", you could be losing potential clients to your competitors. If your firm is looking to enhance its client acquisition efforts, it may want to start by improving its online visibility.