Evolutionize Partner, Cliff Campeau was featured in November, 2010's Financial Advisor Magazine, sharing a perspective on the growth of independent advisors and the challenges posed to individual firms when trying to reach prospective investors. While assets have grown, so to have the number of independent broker-dealers and RIAs providing investors with a dizzying array of choices. Learn how your firm can leverage the practice development planning process to lay the groundwork for attracting prospects and clients alike. The article profiles three marketing strategies that will assist your firm in effectively and cost-efficiently distinguishing itself for competitive advantage.

Practice marketing lessons from a group of esteemed Governors from thirty-eight states? That's right. Politicians have discovered the benefits of utilizing YouTube's massive reach along with the power of video to distribute messages directly to their constituents.

In short, marketing convergence matters more and more with each passing day. It matters because the marketplace in which we operate is increasingly more dynamic. Fueled by the rapidity of technological change, the proliferation of media and the growth in the number of channels available to transact business, resource allocation decisions are more complex than ever.