The social media marketing adoption rate among financial advisors has grown tremendously over the course of the last few years.  In fact, according to the recently released Advent Software; “Social Media Study” released in March, 2013 nearly all advisors are utilizing some type of social media in their professional and or personal lives.  Of note, LinkedIn is the social networking site of choice with over 80% of the advisors surveyed indicating that they were using LinkedIn for their business and personal needs.  

The following article, written by Craig Kaminer, Partner at Evolutionize, LLC was featured by FA Magazine in their "Expert Views" section in May, 2013.

If you’re like most FA firms, email marketing is an integral part of your firm’s practice development effort.  It remains one of the most cost effective means of communicating with prospects, clients and alliance partners.