This month’s FA Magazine On-Line Extras features a column by Cliff Campeau, Partner at Evolutionize, LLC on “How you can jump start your firm’s efforts to get referrals”

The Investment Adviser Association (IAA) and their leadership should be congratulated for their progressive perspective regarding social networking. At the organization’s recent conference in San Francisco, the IAA encouraged their members to embrace social media as part of their practice development efforts.

In order to optimize their marketing investment Financial Advisors should focus their marketing efforts on digital media according to Cliff Campeau, Partner at the advisor marketing firm Evolutionize.   To learn the reasons behind this resource allocation approach and the key components of this strategy check out the feature article in it entirety at FA Magazine.