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As of June 15, 2015 the current bull market entered its 325th week. That ranks it as the third longest bull market in the last eighty years and the fourth strongest with a total gain of 209% (source: Standard & Poors). Given that the length of this bull market is almost twice as long as the average duration of 177 weeks, many see the risks for a market correction increasing.
Clients want to know that you’re thinking about them both in terms of their portfolio’s performance and also as it relates to life events and how those events impact the their financial plans. Prospects are trying to assess if your firm represents a good fit for their wealth management needs. Both groups are interested in expanding their financial knowledge.
For most financial advisor firms the answer to this question would likely range between zero and several hundred dollars per year. The reasons behind the slow adoption rate of content marketing as part of FA practice development programs are unclear, particularly in light of the importance of social communications in the digital age.
Are you utilizing social networking as part of your advisor marketing efforts?