A few months back LinkedIn launched a new feature whereby individuals could “endorse” one or more of the “Skills” listed on your LinkedIn profile.  These endorsements would then show-up on one’s profile without the benefit of the beneficiary being able to accept or reject the endorsement.   

Is your firm planning to disseminate daily investor perspectives, a weekly blog post, a monthly newsletter and or periodic white papers on relevant financial topics of interest to your clients?  Is the firm going to create its own branded content and or leverage compliant content provided by your TAMP, B-D, custodial partners and or product providers?

This month's FA Magazine "Expert Views" section features an article by Cliff Campeau, Partner at Evolutionize, LLC on the topic of “owned media” and its importance to a firm’s practice marketing efforts.