The following article, written by Craig Kaminer, Partner at Evolutionize, LLC was featured by FA Magazine in their "Expert Views" section in May, 2013.

Most financial advisors have become comfortable enough with social networking to at least have a LinkedIn profile.  That is a great start.  However, most have not yet tapped the marketing potential offered by this important social networking site.  Having a LinkedIn profile should be considered a “cost-of-entry” in the context of social media marketing.  However, if this is the extent of an advisor’s efforts (and it frequently is), the advisor shouldn’t expect much in the way of practice development benefits.

If you’re like most FA firms, email marketing is an integral part of your firm’s practice development effort.  It remains one of the most cost effective means of communicating with prospects, clients and alliance partners.