There has been much consternation in the markets this summer.  First as it related to the potential for a Greek market default, then the possibility of the contagion spreading to the Euro Zone and finally as it relates to the debate taking place within the U.S. government regarding a debt limit compromise.  There has been much conjecture from experts and pundits alike over the potential impact of these events on global markets.  From an individual investor’s perspective, these events and the uncertainty surrounding the potential ramifications of the decisions being made at a macro level can be quite unsettling.  So here’s the question; “What have you done to calm the nerves of your clients?”  Anything?  Or have you been silent, perhaps speaking with concerned clients when they call, but not taking a proactive approach to keeping your customer base informed? 

While there were many lessons to be learned from the global market collapse of 2008, none was more significant than the need for FAs to proactively communicate with their clients during times of uncertainty and tumult.   Information is good.  Timely, relevant information delivered by an FA or by the principals of the firm can be incredibly reassuring to investors.  How can you do this in an effective and efficient manner?  Blog posts, e-newsletters, webinars, live events and social networking represent excellent opportunities to reach out to your clients, to educate them and to provide reassurance that you understand the angst and anxiety caused by the market uncertainty.  Utilize the communications tools at your disposal to provide clients with an historical perspective, facts and figures, status updates, identify potential implications and most importantly, share your firm’s strategy for dealing with these events as they unfold.   Don’t underestimate the power of proactive communications in forging stronger client relations and building your firm’s brand image… particularly in uncertain times.  In the words of noted American political journalist, author and editor of the New York Post, Norman Cousins; “Wisdom consists of the anticipation of consequences.”