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Depending on the business sector in which you operate, the role of “trust” in the consumer purchase decision making process will vary. However, in the context of financial planning and investment management, intuitively we know that the answer is “very important.”
The social media marketing adoption rate among financial advisors has grown tremendously over the course of the last few years. In fact, according to the recently released Advent Software; “Social Media Study” released in March, 2013 nearly all advisors are utilizing some type of social media in their professional and or personal lives. Of note, LinkedIn is the social networking site of choice with over 80% of the advisors surveyed indicating that they were using LinkedIn for their business and personal needs.